Seamless Middle East 2025 proved to be a pivotal moment for the digital payments industry, bringing together the brightest minds from fintech, retail, banking, and e-commerce. At this year’s event, MoneyHash not only exhibited at one of the largest global payment showcases but also took centre stage with significant partnerships, a captivating panel session, and powerful discussions on the future of payment technologies.

New To Seamless?

For those who may not be familiar with the Seamless conference in Dubai, it’s far more than just a typical trade show. It’s one of the most significant events in the digital commerce and payments industry, bringing together decision-makers and innovators from various sectors. Whether it's banking, financial services, retail, or e-commerce, Seamless Middle East serves as a convergence point where industry leaders around MENA gather to share insights, explore cutting-edge solutions, and drive the evolution of digital commerce.

MoneyHash at Seamless

This year, MoneyHash made its mark not only as an exhibitor but as a thought leader in the space. Our CEO, Nader Abdelrazik, took the stage at the Payments Grandstand during Seamless 2025 for a high-profile panel discussion. The topic? "From legacy rails to a future of embedded finance—how do banks, fintechs, and merchants grow beyond the limits of vanilla card acceptance?"

As part of the session, Nader joined prominent leaders from the MENA banking ecosystem, including Alaaeldin Haggag (Head of Cards at Ahli United Bank), Amit Malhotra (Global Head of Retail Banking at Abu Dhabi Islamic Bank), Rizny Ismail (Head of Cards Business at Qatar Islamic Bank), and Imran Vilcassim (Global Chief Commercial Officer at BPC). The discussion focused on the transformation of payments in MENA, highlighting the evolving consumer behaviors and the growing role of emerging payment technologies in unlocking new growth opportunities.

This panel was a perfect reflection of our core mission—transforming the digital payments landscape with smarter, more efficient solutions for businesses across MENA. By sharing insights on the future of embedded finance and the critical need for businesses to move beyond traditional payment methods, Nader highlighted MoneyHash’s role in shaping the payment orchestration ecosystem.

Strategic Partnerships: Powering Payments with Lean Technologies, and Amazon Payment Services

But the excitement didn’t end there. At Seamless 2025, we also announced several high-impact partnerships that are set to redefine the payment landscape across MENA:

• Partnering with Lean Technologies: This collaboration brings Account-to-Account (A2A) payments to businesses across the UAE. With this integration, merchants can offer card-free payment options that reduce processing costs and improve checkout conversion, ultimately making payments smarter and more secure.

  

  
  

• Collaboration with Amazon Payment Services: This exciting collaboration empowers merchants across MENA with advanced payment features like tokenization, recurring billing, and easy activation for local payment methods like Mada, Meeza, and Valu. Together, we are driving conversion rates and facilitating smoother market expansion for merchants in the UAE, KSA, and Egypt.

  

  
  

Each of these partnerships signals a leap forward in the evolution of payment systems in MENA, enabling businesses to enhance their payment infrastructures and unlock new growth opportunities.

Shining the Spotlight on the Cost of Payment Failures

As part of our booth experience, MoneyHash used Seamless Middle East 2025 to highlight the daily impact of payment failures on businesses. Through an interactive screen at our booth, we showcased how payment orchestration solutions can minimize these failures, improve transaction success rates, and boost overall operational efficiency.

A Successful Seamless Middle East 2025

As the event wrapped up, it was evident that the future of payments is in motion, and MoneyHash is right at the forefront of this transformation.

Looking ahead, we are excited to continue pushing the envelope with our solutions, ensuring that businesses across MENA have access to the best tools for seamless, secure, and efficient payment processing. From panel discussions to partnerships, Seamless was a milestone in our journey, and we can’t wait to continue driving the future of payments forward.